Національний юридичний університет імені Ярослава Мудрого ⚖ Головна ⓘ Довiдка
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 Найдено в других БД:Eлектронний каталог (35)Зведений електронний каталог «Правова освіта. Правова культура» (1)
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1.
Kniazieva, T. V..
    Current trends in the formation and development of insurance marketing in Ukraine [Текст] / Tetiana V. Kniazieva, Anna V. Shevchenko, Oleg M. Yaroshenko, Mykola I. Inshyn, Oleksandr A. Yakovlyev // Risk Management and Insurance Review. - 2021. - Vol. 24, Iss. 3. - P. 279-292 . - Ранній доступ: 22.08.2021
   Перевод заглавия: Сучасні тенденції становлення та розвитку страхового маркетингу в Україні
УДК
РУБ DOI: 10.1111/rmir.12185

Аннотация: The relevance of the article due to the fact that the insurance industry of Ukraine at the present stage is developing in the global financial, economic and CORONA crisis, which deepens a number of unresolved problems: increases the risk of insurance companies, reduces demand for insurance products; distrust of insurance on the part of potential insurers has increased, increasing competition between insurers for the sphere of influence and customers. The purpose of the articles is to prepare theoretical foundations and develop practical recommendations for the introduction and improvement of the use of modern insurance management in the activities of Ukrainian insurers. The result of this studying is deepening and improvement of modern theory in insurance marketing, and development of practical recommendations for improving the efficiency and competitiveness of Ukrainian insurers.

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2.
Bilovodska, O. .
    Environmental packaging in trade logistics and innovative entrepreneurship based on internet marketing online research and communications [Текст] / Bilovodska O., Starostina A., Vovk V., Moroz, O., Moroz, M. // Estudios de Economia Aplicada. - 2020. - Vol. 38, Iss. 4. - P. [?] ; . - [Подвійна ндексація в Scopus: перша індексація 2021 р. - припинена індексація 04.10.2021; друга індексація - 2020 р.]
   Перевод заглавия: Екологічна упаковка в торговій логістиці та інноваційному підприємництві на основі інтернет-маркетингових досліджень і комунікацій
УДК
РУБ DOI: 10.25115/eea.v38i3%20(1).3993

Аннотация: In the paper the eco-trends in packaging and the Ukrainian market of organic products are analyzed. A scientific and practical approach to the development of environmental packaging in Supply Chain Management is formed, the approach is based on the results of the Internet marketing online research. It takes into account the evaluation of consumers’ (marking, ergonomics and convenience, aesthetic, reliability and durability, communication), manufacturers’ (economic, transportation and storage, environmental); intermediaries’ (transportation and warehousing, marking, ergonomics and convenience) perspectives, considering the principles of eco-oriented logistic management in trade and innovative entrepreneurship.

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3.
Gutorova, N. .
    Improper healthcare marketing: German and Ukrainian experience in prevention [Текст] / N. Gutorova, O. Soloviov, D. Olejnik // Wiadomosci lekarskie. - 2019. - Vol. 72, Issue: 12 cz 2. - P. 2404-2409
   Перевод заглавия: Неправильный маркетинг в сфере здравоохранения: немецкий и украинский опыт профилактики
УДК
ББК Х628.38
РУБ DOI: 10.36740/WLek201912202

Аннотация: OBJECTIVE: Introduction: Improper healthcare marketing is a part of institutional corruption in the pharmaceutical markets, which causes significant harm to public health. Legal measures are an importent component of the mechanism for preventing this phenomenon. The aim: The purpose of the article is to raise awareness and stimulate serious discussion about the necessity to improve the preventative role of law in the field of healthcare marketing by adjusting liability for offenses in this area. PATIENTS AND METHODS: Materials and methods: This study is based on the analysis of international law, medical and criminal legislation, juridical practice, criminal and medical law legal doctrine, physicians survey results and expert interviews. Dialectical, comparative, analytic, synthetic and system analyses research methods were used, also for interpretation purposes. RESULTS: Results: The study showed the effectiveness of the US fight against improper healthcare marketing by applying millions and billions of fines to the largest pharmaceutical companies in the world, which led to a reduction in corruption in this sphere. Legal restrictions on the activities of medical sales representatives of pharmaceutical companies are justified by the Directive 2001/83/EC of the European Parliament and of the Council of 6 November 2001 on the Community code relating to medicinal products for human use, as well as in the German legislation (Medicinal Products Act). An analysis of Articles 299a and 299b of the German Criminal Code (StGB), as well as the practice of their application, showed their effectiveness. Still, there are problems in delimiting these offenses from the legal provision of drug information. The lack of anti-corruption regulation of drug promotion in Ukraine negatively affects the situation in this area. CONCLUSION: Conclusions: The legal mechanism for the prevention of improper healthcare marketing at the national level should include the following measures: a) strict legal regulation of the rules for the promotion of medicines; b) anti-corruption restrictions on the activities of medical sales representatives of pharmaceutical companies; b) the criminal liability of pharmaceutical companies for corruption in the implementation of healthcare marketing; c) the criminal liability of representatives of pharmaceutical companies and Healthcare professionals (HCPs) for active and passive briberies; d) legal support for professional self-regulation aimed at creating ethical standards of conduct in the pharmaceutical markets.

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4.
Gutorova, N. .
    Legal means of ensuring competition in pharmacy [Текст] / N. Gutorova, V. Pashkov, O. Soloviov // Wiadomosci lekarskie. - 2020. - Vol. 73, Iss. 12, cz. 2. - P. 2071-2078
УДК
РУБ DOI: 10.36740/WLek202012201

Аннотация: OBJECTIVE: The aim: To research the consequences of pharmacy chains monopolization and establishment of legal means of neutralization of such consequences. PATIENTS AND METHODS: Materials and methods: The study is based on acts of the European Union, the United States, and Ukraine and international regulations and documents on health care. The study's materials were the results of a questionnaire survey of managers and specialists in a pharmacy on marketing contracts. The views of scientists on the above issue were also studied. The study analyzes generalized information from scientific journals using scientific, legal methods. Among the main research methods are systematic approach, analytical, statistical, comparative, dialectical, graphical, and a questionnaire survey of respondents. RESULTS: Results: Consolidation of massive pharmacy chains leads to an artificial increase in drug prices by almost 50 percent, which significantly reduces their availability to patients, and in many cases, makes treatment impossible due to lack of funds. CONCLUSION: Conclusions: As a result of further monopolization of the pharmacy market, the pharmaceutical industry, small pharmacy enterprises, and the complete distribution of medicines will be destroyed.

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Умовні позначення місця знаходження

3_пов.(ЗПІ) – зала правової інформації, НБК

4_пов.(НАб) – абонемент наукової літератури, НБК

4_пов.(ДБФ) – довідково-бібліографічний фонд, НБК

5_пов.(З/П) – зала періодичних видань, НБК

6_пов.(АХЛ) – абонемент художньої літератури, НБК

6_пов.(ЗІЛ) – зала літератури іноземними мовами, НБК

7_пов.(Хр) – книгосховище, НБК

8_пов.(РК) – книгосховище рідкісних видань та дисертацій, НБК

НБВ – інформаційно-бібліографічний відділ, НБК, 7 поверх

Ст.Аб. – студентський абонемент, НБК, 5 поверх

Філ №1 – філія № 1 (вул. Динамівська, 4)

Філ №2 – філія № 2 (вул. Пушкінська, 106)

Полт. фак. – Полтавський юридичний інститут, м. Полтава