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Meliakova, Y. .
    Performativity and self-exploitation: body significance in late capitalist era [Текст] / Y. Meliakova, I. Kovalenko, E. Kalnytskyi, H. Kovalenko // Cogito. - 2021. - Vol. 13, Iss. 4. - P. 7-29
   Перевод заглавия: Ефективність та самоексплуатація: значення тіла в пізню капіталістичну еру

УДК

340.13

Аннотация: The paper represents a philosophical study of the social, political, legal, labour, cultural and anthropological status of a human in the contemporary environment of information technologies development, economic neoliberalism, limited employment, post-democracy, transhumanism, visual culture and pandemic. It attends to the performative practices of social activities, political will and human rights protection, which demonstrate the optimal opportunity of self-preservation and self-identity in the world of biopolitics and cognitive capitalism. The growth of the precariat is regarded as a catalyst of the opposite motion vectors: power activities and political subjects' activities. The performative actionism is viewed as a relevant strategy of human self-realisation in arts, politics, legal, commercial and business activities, as well as a kind of compensation for the human online existence in these areas. For a late capitalism autonomous individual, his or her corporeal and mental selfexploitation is considered as an effective integrative tactics.

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